MotoSport Turns Visitor Interactions Into Sales Opportunities With Omniture Merchandising(TM)
Market Wire, April, 2009
Omniture, Inc. (NASDAQ: OMTR), a leading provider
of online business
optimization software , today announced that MotoSport , a leading online power
sports retailer, has achieved a 10 percent lift in conversion and average
order value (AOV) with Omniture Merchandising (TM) and Omniture SiteCatalyst in just one month.
MotoSport operates a core ecommerce site that is segmented into specific
storefronts to match consumer interest and shopping behavior. The
storefronts include Dirt Bikes, All-Terrain Vehicles, Street Bikes and
Harley-Davidson parts and accessories. Historically, onsite merchandising
management was a complex task because numerous products were common to more
than one storefront and many were also tied to seasonal campaigns.
MotoSport’s existing merchandising solution was not user-friendly or
transparent and produced different search and browse results for the same
product, which proved confusing to some shoppers. MotoSport’s team needed a
flexible merchandising solution that was easy to deploy and maintain and
that would streamline the way online shoppers find and select products.
MotoSport replaced its previous solution with Omniture Merchandising to present shoppers with more relevant
information and to better guide them through the browsing process. Omniture
Merchandising enabled MotoSport merchandisers to more easily control the
order of product search results based on inventory levels, brand affinity
or seasonality. It allowed them to present different navigation options,
display associated customer reviews, and cross-promote related accessories.
Omniture Merchandising’s integration with
analytics also helped MotoSport present informed merchandising and
search options. The solution enabled an integrated search and browse
experience which helped shoppers find what they were looking for more
often, rather than receiving a no-results page on one of the four
storefronts, resulting in a 10 percent increase in conversion and AOV in
just one month.
“We needed a solution that allowed for simple search refinement by product
attributes such as brand, size and color and that also provided
merchandising tools such as product spotlights and banner promotions. Our
previous merchandising technology was not capable of this level of
flexibility and refinement,” said Faramarz Farhoodi, CIO and VP of
ecommerce at MotoSport. “Omniture Merchandising’s built-in integration with
Omniture SiteCatalyst for Web analytics is an added bonus — the analytics
data automatically adjusts which products are promoted to our shoppers,
ensuring more relevant results.”
Farhoodi continued, “Omniture Merchandising helps us convert more browsers,
provides greater marketing ROI, and is easy for us to set-up and manage
over time without requiring IT resources. By giving business users ultimate
control of merchandising decisions and implementation, we’re able to make
quicker decisions that positively impact our business.”
Omniture Merchandising enables retailers to execute online
merchandising strategies that optimize marketing effectiveness through
increased conversions and AOV
big bore