If the newspaper offers
If the newspaper offers decorative symbols, characters, or fonts use them to draw the reader’s eyes to your listing.
5. Ad campaign
One day listings only work for popular items. Do you believe your item will sell if you list it for just one day? If you list it longer, you can always cancel the ad. Remember to find out what the newspaper’s policy is about online ads too. Your buyer may only see the ad online.
Some newspapers will design the ad for you, if you find writing ad copy to be a difficult task. Not everyone is gifted in writing clear, concise copy. If they want your business, they should be happy to provide this service.
Matt has over twenty years experience as a wordsmith, writing ad copy, creating articles, and designing websites. His chief sites are: Aviation Employment Board, http://www.aviationemploymentboard.com and Corporate Flight Attendant Community, http://www.corporateflyer.net.
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